{"id":9590,"date":"2014-04-01T13:53:18","date_gmt":"2014-04-01T12:53:18","guid":{"rendered":"http:\/\/catai.net\/blog\/?p=9590"},"modified":"2014-04-03T16:48:31","modified_gmt":"2014-04-03T15:48:31","slug":"etica-en-los-anuncios-de-servicios-sanitarios-en-red","status":"publish","type":"post","link":"https:\/\/catai.net\/blog\/2014\/04\/etica-en-los-anuncios-de-servicios-sanitarios-en-red\/","title":{"rendered":"Etica en los anuncios de servicios sanitarios en red"},"content":{"rendered":"<p>Australia, muy avanzada y necesitada de servicios digitales ha sido la primera en establecer un <a href=\"http:\/\/www.atsihealthpracticeboard.gov.au\/Codes-Guidelines\/Guidelines-for-advertising-regulated-health-services.aspx\">C\u00d3DIGO DE CONDUCTA <\/a>obligatorio para los anuncios de servicios sanitarios en la red que afecta no solo a los medicos-enfermeras-farmacias&#8230;etc. sino a cualquiera que los ofrezca.<\/p>\n<p>Su transgresi\u00f3n implican multas de 5000 $ a los individuos y 10000 $ a las corporaciones.<\/p>\n<p>1.- Una web u otro medio digital debe contener INFORMACION DE HECHOS tales como direccion, telefono, horas de oficina, pagos por servicios, titulos de los proveedores, calificaciones y escuelas o universidades donde las ha estudiado, si esta acreditado y por quien, fotos de los medicos y de los servicios o estancias etc&#8230;<\/p>\n<p>2.- \u00a0ESTA PROHIBIDO POR LEY: <strong>Hacer descuentos<\/strong>, hacer regalos, <strong>utilizar testimonios<\/strong>, promocionar \u00a0o inducir a usar servicios que no son necesarios&#8230;. El apartado de testimonios esta muy detallado y es importante que los colegios de medicos lo conozcan, especificamente se prohibe utilizar relatos de los pacientes que tienen como fin promocionar los servicios o los medicos. Incluso si estos se realizan por otros, se debe solicitar explicatamente su eliminacion.<\/p>\n<p>3.- LAS CALIFICACIONES, las cualificiones del personal deben estar registradas y avaladas por entidades superiores.<\/p>\n<p>4.- LAS CITAS CIENTIFICAS, deben ser exactas y no llevar a enga\u00f1o, deben utilizar una terminologia que este al alcance de las personas que leen el anuncio, deben incluir la totalidad de los autores y su origen y deben especificar si las revistas que se citan tiene o no revisores cientificos.<\/p>\n<p>Las normas continua y son mas extensas, pero es suficiente que tengamos presente que es sumamente urgente regular para asegurar que el consumidor no se ver\u00e1 manipulado la atenci\u00f3n medica digital y los anuncios de atenci\u00f3n medica en los medios digitales. Y por supuesto si estos anuncios no vienen avalados por personal sanitario claramente identificado deber\u00edan estar prohibidos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australia, muy avanzada y necesitada de servicios digitales ha sido la primera en establecer un C\u00d3DIGO DE CONDUCTA obligatorio para los anuncios de servicios sanitarios en la red que afecta no solo a los medicos-enfermeras-farmacias&#8230;etc. sino a cualquiera que los ofrezca. Su transgresi\u00f3n implican multas de 5000 $ a los individuos y 10000 $ a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,3,40,28,29,32],"tags":[],"class_list":["post-9590","post","type-post","status-publish","format-standard","hentry","category-general","category-informes","category-innovacion","category-sanidad","category-seguridad","category-sociedad_red"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etica en los anuncios de servicios sanitarios en red | Telemedicina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catai.net\/blog\/2014\/04\/etica-en-los-anuncios-de-servicios-sanitarios-en-red\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etica en los anuncios de servicios sanitarios en red | Telemedicina\" \/>\n<meta property=\"og:description\" content=\"Australia, muy avanzada y necesitada de servicios digitales ha sido la primera en establecer un C\u00d3DIGO DE CONDUCTA obligatorio para los anuncios de servicios sanitarios en la red que afecta no solo a los medicos-enfermeras-farmacias&#8230;etc. sino a cualquiera que los ofrezca. 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