{"id":10801,"date":"2016-07-12T16:42:15","date_gmt":"2016-07-12T15:42:15","guid":{"rendered":"http:\/\/catai.net\/blog\/?p=10801"},"modified":"2016-07-12T16:42:15","modified_gmt":"2016-07-12T15:42:15","slug":"rsc-en-la-gran-empresa-sanitaria","status":"publish","type":"post","link":"https:\/\/catai.net\/blog\/2016\/07\/rsc-en-la-gran-empresa-sanitaria\/","title":{"rendered":"RSC en la gran empresa sanitaria"},"content":{"rendered":"<p>Nunca he entendido que en la Responsabilidad Social Corporativa-RSC empresarial solo estuvieran representadas las empresas que contaminan, que son multinacionales, que estan deslocalizadas y explotan los RRHH de paises terceros&#8230; Para mi tanta RSC tienen las empresas privadas como las publicas y muy especialmente la gran empresa sanitaria.<\/p>\n<p>Las razones son multiples:<\/p>\n<p>1.- Explotan los RRHH que poseen<\/p>\n<p>2.- No atienden a sus clientes holisticamente sino de forma puntual curativa, arreglando una cosa y desarreglando las dem\u00e1s.<\/p>\n<p>3.- No se preocupa ni del bienestar de sus trabajadores a los que agota con guardias y sobrecarga asistencia, ni del bienestar de sus pacientes a los que no evita enfermedades.<\/p>\n<p>Alguien puede explicarme porque la &#8220;Sanidad&#8221; no tiene RSC&#8230; Ser\u00e1 porque es deficitaria y no hay superavit que pueda invertir en estos aspectos, pero otras entidades preocupadas por los mismos\u00a0(vease las Catedras de RSC del Santander&#8230;) si deberian tomar en consideracion que la Sanidad necesita a todas luces planes de RSC.<\/p>\n<p><a href=\"https:\/\/catai.net\/blog\/wp-content\/uploads\/2016\/07\/Logo-Red-Catedras-Santander31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10804\" src=\"https:\/\/catai.net\/blog\/wp-content\/uploads\/2016\/07\/Logo-Red-Catedras-Santander31-300x90.jpg\" alt=\"Logo-Red-Catedras-Santander31\" width=\"300\" height=\"90\" \/><\/a><\/p>\n<p>Uno de los elementos esenciales a nuestro juicio de RSC en sanidad es la accesibilidad (evitar desplazamientos innecesarios), la equidad, la eficiencia, la prevencion, la atencion a los mayores, la atencion holistica socio-sanitaria y la mayoria de estos aspectos se alcanzan proporcionando <span style=\"text-decoration: underline;\"><strong>Telemedicina y Salud electronica<\/strong><\/span> con el <span style=\"text-decoration: underline;\"><strong>Internet de las cosas<\/strong><\/span>. En definitiva: <a href=\"https:\/\/catai.net\/blog\/2016\/03\/who-social-determinants-in-health\/\">Humanizando la Sanidad.<\/a> Por eso creemos firmemente en el papel de la enfermeria digital y su role esencial en la creaci\u00f3n de\u00a0<a href=\"https:\/\/catai.net\/blog\/2016\/06\/your-pha-is-your-personal-advicer-as-a-lawyer-in-health-issues\/\">Asistentes Sanitarios Personales<\/a> capaces de <a href=\"http:\/\/www.slideshare.net\/OFRoca\/small-data-the-fog-iot-iiki2014\">usar los datos personales a distancia de los pacientes<\/a> para mejorar su calidad de vida y prevenir enfermedades.<\/p>\n<p>Cojamos un ejemplo cualquiera:\u00a0<script src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/osd.js\"><\/script><script src=\"\/\/api-public.addthis.com\/url\/shares.json?url=http%3A%2F%2Finfoautonomos.eleconomista.es%2Fblog%2Fresponsabilidad-social-corporativa-hacia-la-etica-empresarial%2F&amp;callback=_ate.cbs.rcb_k4ht0\" type=\"text\/javascript\"><\/script><script src=\"\/\/www.linkedin.com\/countserv\/count\/share?url=http%3A%2F%2Finfoautonomos.eleconomista.es%2Fblog%2Fresponsabilidad-social-corporativa-hacia-la-etica-empresarial%2F&amp;callback=atajsshctcbAUdwm\" type=\"text\/javascript\"><\/script><script src=\"\/\/graph.facebook.com\/fql?q=SELECT url, normalized_url, share_count, like_count, comment_count, total_count, commentsbox_count, comments_fbid, click_count FROM link_stat WHERE url=&quot;http%3A%2F%2Finfoautonomos.eleconomista.es%2Fblog%2Fresponsabilidad-social-corporativa-hacia-la-etica-empresarial%2F&quot;&amp;callback=_ate.cbs.rcb_3j0o0\" type=\"text\/javascript\"><\/script><script src=\"\/\/s7.addthis.com\/static\/lang\/es.js\" type=\"text\/javascript\"><\/script><script src=\"\/\/m.addthis.com\/live\/red_lojson\/300lo.json?si=5785060864de64e6&amp;bl=1&amp;pdt=2331&amp;sid=5785060864de64e6&amp;pub=ra-56cacec32f853c6c&amp;rev=v7.2.4-wp&amp;ln=es&amp;pc=wpp&amp;cb=0&amp;adu6=0&amp;ab=-&amp;dp=infoautonomos.eleconomista.es&amp;dr=www.google.es&amp;fp=blog%2Fresponsabilidad-social-corporativa-hacia-la-etica-empresarial%2F&amp;fr=&amp;of=0&amp;pd=0&amp;irt=0&amp;vcl=0&amp;md=0&amp;ct=0&amp;tct=0&amp;abt=0&amp;cdn=0&amp;lnlc=ES&amp;pi=1&amp;rb=4&amp;gen=100&amp;chr=utf-8&amp;colc=1468335625199&amp;wpv=wpp-5.3.3&amp;wpbv=4.5.3&amp;addthis_plugin_info=%7B%22info_status%22%3A%22enabled%22%2C%22cms_name%22%3A%22WordPress%22%2C%22cms_version%22%3A%224.5.3%22%2C%22plugin_name%22%3A%22Share%20Buttons%20by%20AddThis%22%2C%22plugin_version%22%3A%225.3.3%22%2C%22anonymous_profile_id%22%3A%22wp-d058398c1c0d96b9a6ed23bb221450ca%22%2C%22plugin_mode%22%3A%22AddThis%22%2C%22select_prefs%22%3A%7B%22addthis_per_post_enabled%22%3Afalse%2C%22addthis_above_enabled%22%3Afalse%2C%22addthis_below_enabled%22%3Afalse%2C%22addthis_sidebar_enabled%22%3Afalse%2C%22addthis_mobile_toolbar_enabled%22%3Afalse%2C%22addthis_above_showon_home%22%3Atrue%2C%22addthis_above_showon_posts%22%3Atrue%2C%22addthis_above_showon_pages%22%3Atrue%2C%22addthis_above_showon_archives%22%3Atrue%2C%22addthis_above_showon_categories%22%3Atrue%2C%22addthis_above_showon_excerpts%22%3Atrue%2C%22addthis_below_showon_home%22%3Atrue%2C%22addthis_below_showon_posts%22%3Atrue%2C%22addthis_below_showon_pages%22%3Atrue%2C%22addthis_below_showon_archives%22%3Atrue%2C%22addthis_below_showon_categories%22%3Atrue%2C%22addthis_below_showon_excerpts%22%3Atrue%2C%22addthis_sidebar_showon_home%22%3Atrue%2C%22addthis_sidebar_showon_posts%22%3Atrue%2C%22addthis_sidebar_showon_pages%22%3Atrue%2C%22addthis_sidebar_showon_archives%22%3Atrue%2C%22addthis_sidebar_showon_categories%22%3Atrue%2C%22addthis_mobile_toolbar_showon_home%22%3Atrue%2C%22addthis_mobile_toolbar_showon_posts%22%3Atrue%2C%22addthis_mobile_toolbar_showon_pages%22%3Atrue%2C%22addthis_mobile_toolbar_showon_archives%22%3Atrue%2C%22addthis_mobile_toolbar_showon_categories%22%3Atrue%2C%22sharing_enabled_on_post_via_metabox%22%3Atrue%7D%2C%22page_info%22%3A%7B%22template%22%3A%22posts%22%2C%22post_type%22%3A%22%22%7D%7D&amp;jsl=1&amp;uvs=578506088b257085000&amp;skipb=1&amp;callback=addthis.cbs.oln9_95096273341047710\" type=\"text\/javascript\"><\/script><script src=\"\/\/m.addthisedge.com\/live\/boost?pub=ra-56cacec32f853c6c&amp;callback=_ate.track.config_resp\" type=\"text\/javascript\"><\/script><!-- page titles --> <a href=\"http:\/\/infoautonomos.eleconomista.es\/blog\/responsabilidad-social-corporativa-hacia-la-etica-empresarial\/\">Responsabilidad social corporativa: hacia la \u00e9tica empresarial &#8211; Infoaut\u00f3nomos<\/a>. Veamos los \u00e1mbitos concretos en los que podemos actuar para que la Sanidad <span style=\"text-decoration: underline;\">pueda tener un impacto m\u00e1s positivo en la sociedad <\/span>utilizando exactamente sus mismos argumentos:<\/p>\n<div id=\"wrapper\">\n<div id=\"main\">\n<div id=\"content\" class=\"leftside\">\n<div id=\"main-content\">\n<p><b>a) Responsabilidad interna.\u00a0<\/b>Una empresa son las personas que forman parte de ella. Por eso, si tenemos <b>empleados o colaboradores<\/b>, debemos preocuparnos por cuidarlos bien y <a href=\"http:\/\/infoautonomos.eleconomista.es\/habilidades-directivas\/motivacion-laboral\/\">mantenerlos motivados<\/a>. Recordad que son el mayor activo de nuestro negocio. Algunas acciones de este tipo son, por ejemplo:<\/p>\n<ul>\n<li>Establecer <span style=\"text-decoration: underline;\">horarios flexibles<\/span> que permitan la conciliaci\u00f3n entre el trabajo y la vida privada, favoreciendo <span style=\"text-decoration: underline;\">el teletrabajo<\/span>.<\/li>\n<li>Fomentar la igualdad de g\u00e9nero.\u00a0Ofrecer salarios dignos.<\/li>\n<li>Promover <span style=\"text-decoration: underline;\">la formaci\u00f3n, particularmente en zonas aisladas<\/span>.<\/li>\n<li>Prevenir los riesgos laborales.<\/li>\n<li>Realizar acciones de <i>team building.<\/i><\/li>\n<li>Poner en marcha acciones sociales y de voluntariado para aumentar la concienciaci\u00f3n de los empleados (donaciones de sangre, colaboraciones con ONG, recogidas de alimentos, etc.).<\/li>\n<\/ul>\n<p><b>b) Responsabilidad con el mercado.\u00a0<\/b>Tenemos que dar a nuestros consumidores la importancia que realmente tienen. En este sentido, es necesario que los valores empresariales velen por la <a href=\"http:\/\/infoautonomos.eleconomista.es\/marketing-y-ventas\/calidad-y-satisfaccion-del-cliente\/\"><b>calidad de los productos o servicios<\/b><\/a>. Tambi\u00e9n debemos ofrecer una buena atenci\u00f3n \u00a0al cliente, <span style=\"text-decoration: underline;\">ser lo m\u00e1s transparentes posible<\/span> y no enga\u00f1ar ni hacer falsas promesas.<\/p>\n<p><b>c) Responsabilidad medioambiental.\u00a0<\/b>Los recursos naturales del planeta son limitados. Sin embargo, nuestra huella ecol\u00f3gica no deja de crecer, lo que supone una mayor contaminaci\u00f3n y un efecto directo sobre el cambio clim\u00e1tico. Para <b>minimizar el impacto de nuestra empresa en el entorno<\/b>, podemos recurrir a acciones tan sencillas como estas:<\/p>\n<ul>\n<li>Reciclar todos los desechos que produzcamos. En un negocio, el volumen de papel que generamos al a\u00f1o es abrumador.<\/li>\n<li>Ahorrar agua y electricidad. Es fundamental apagar luces y ordenadores cuando no los necesitemos y mantener una temperatura adecuada.<\/li>\n<li>Promover una movilidad m\u00e1s sostenible. Por ejemplo, <span style=\"text-decoration: underline;\">optimizando el n\u00famero de desplazamientos<\/span>, compartiendo coche o comprando veh\u00edculos menos contaminantes, en el caso de que sean un activo m\u00e1s de la compa\u00f1\u00eda.<\/li>\n<li>Evitar envoltorios innecesarios en nuestros productos.<\/li>\n<li><span style=\"text-decoration: underline;\">Invertir en procesos de producci\u00f3n que consuman menos recursos<\/span>.<\/li>\n<\/ul>\n<p><b>d) Responsabilidad con la comunidad.\u00a0<\/b>En el \u00e1mbito social, existen multitud de causas con las que colaborar. Si no sabemos muy bien c\u00f3mo empezar podemos <b>pedir consejo a alguna ONG o asociaci\u00f3n<\/b> para que nos den unas pautas b\u00e1sicas. En cualquier caso, estas son algunas actividades interesantes:<\/p>\n<ul>\n<ul>\n<li>Integrar en el mundo empresarial a colectivos en riesgo de exclusi\u00f3n o con dificultades para acceder al empleo.<\/li>\n<li>Promover la igualdad de oportunidades entre mujeres y hombres.<\/li>\n<li>Apoyar actividades sociales y deportivas.<\/li>\n<li>Ofrecer formaci\u00f3n o asesoramiento gratuito.<\/li>\n<li><span style=\"text-decoration: underline;\">Velar por nuestros mayores.<\/span><\/li>\n<\/ul>\n<\/ul>\n<p>Habr\u00e1n podido identificar numerosas <span style=\"text-decoration: underline;\"><strong>acciones esenciales en la RSC de la Sanidad<\/strong><\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nunca he entendido que en la Responsabilidad Social Corporativa-RSC empresarial solo estuvieran representadas las empresas que contaminan, que son multinacionales, que estan deslocalizadas y explotan los RRHH de paises terceros&#8230; Para mi tanta RSC tienen las empresas privadas como las publicas y muy especialmente la gran empresa sanitaria. Las razones son multiples: 1.- Explotan los [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,10,21,1,43,35,22,3,28,32,9],"tags":[68,182,233,232,53],"class_list":["post-10801","post","type-post","status-publish","format-standard","hentry","category-actividades","category-canarias","category-educacion","category-general","category-health-4-0","category-idi","category-inclusion","category-informes","category-sanidad","category-sociedad_red","category-unesco","tag-h2o","tag-health-4-0","tag-responsabilidad-social","tag-rsc","tag-telemedicina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RSC en la gran empresa sanitaria | Telemedicina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catai.net\/blog\/2016\/07\/rsc-en-la-gran-empresa-sanitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSC en la gran empresa sanitaria | Telemedicina\" \/>\n<meta property=\"og:description\" content=\"Nunca he entendido que en la Responsabilidad Social Corporativa-RSC empresarial solo estuvieran representadas las empresas que contaminan, que son multinacionales, que estan deslocalizadas y explotan los RRHH de paises terceros&#8230; Para mi tanta RSC tienen las empresas privadas como las publicas y muy especialmente la gran empresa sanitaria. 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